Red wine Beaujolais Nouveau, hits shelves in the US annually in November after France’s grape harvest. However this year’s Beaujolais will ship in plastic PET bottles. Resulting in cases that weigh 16 lbs less than the cases that shipped with the glass bottles, which is actually a significant savings in jet fuel consumption. Boisset Family Estates estimates that they will save millions of pounds of greenhouse gas emissions from entering the atmosphere.
It will be interesting to see how this bottle change impacts sales, if wine snobs snub such a change in the market preferring typical glass bottles and if the overall taste is affected. We may need to do some taste testing. The best part is what it means to the consumer, the retail price has actually decreased about $2 to each bottle costing only $12.99.