Are you still skeptical about the business benefits of sustainability? Sustainability and profitability are engaged and will probably be married soon, though no date has been set. One indication of this, and a good reminder of some sustainability/profitability synergies, can be found at IBM's website in a three click deep synopsis that the most attention-deficit prone among us can consume. What's a CSR strategy? Time to warm up your favorite search engine! For another indicator of current trends, note the IBM homepage feature.
On a design history tangent, Paul Rand designed the brilliant punchcard logo which IBM introduced in 1956 and he designed the equally appropriate update, which made its debut in 1972.