"80% of what's produced is intended to be used once and then will go straight to the landfill" says Colin Beavan, PhD, AKA No Impact Man, author, writer, engaged citizen, during a BusinessWeek interview.
Beavan decided in 2006 to attempt to live for one year in the middle of New York City without making any negative environmental impact. He was joined by his wife, 2 year old daughter and dog. They sacraficed electricity, cell phones, only ate local food and even stopped making garbage.
The goal of this project was to call attention to the high maintenance costs of the contemporary affluent American lifestyle. They experimented with ways of living that might both improve quality of life and be less harmful to the planet.
Among the notible accomplishments, the No Impact Family cut their spending by 50%. Here is the full impressive list of what the family kept out of the landfill.
Colin Beavan's sustainably produced book (made from postconsumer recycled paper and chlorine-free cardboard, with energy supplied by biogas) is titled No Impact Man and it's available now. The documentary film No Impact Man begins opening nationwide 9/11.